has signed with the Cesar Chavez Foundation to represent the legacy of civil rights and farm labor leader, Cesar Chavez.
Firefly will spearhead strategic global and domestic plans seeking special collaborations and new licensing and merchandising partnerships, specifically in the softline categories, that will include apparel, publishing, immersion experiences, gift and novelty, stationery, back-to-school programs, costumes and mobile apps.
“We welcome joining with Firefly to ensure the ideals and lessons of my grandfather’s legacy remain relevant and accessible for future generations of Americans,” says Andres Chavez, executive director, National Chavez Center and one of Chavez’s grandchildren.
“There is no more distinguished figure for the Latino community and for America,” noted Cynthia Modders, president and chief executive officer, Firefly Brand Management. “Cesar’s lifelong dedication and activism resulted in many historical accomplishments. He was most notably
The Cesar Chavez Foundation, through the National Chavez Center, manages the intellectual property of Cesar Chavez including Chavez’s name, voice, image, likeness, speeches and writings on behalf of the Chavez Family.
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