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Cheez-It x Usual Wines Returns for a Third Year

Sep 24, 2021

B&G Foods Announces Partnership with Celebrity Pastry Chef Christina Tosi

Sep 24, 2021

Halloween Spending Soars as Celebrations Near Pre-Pandemic Levels 

Sep 24, 2021

The Op Releases Disney Mickey and Friends Food Fight

Sep 24, 2021

POLL

Sep 24, 2021

Sesame Street Debuts New Resources for Military Families

Sep 24, 2021

Hohner Musikinstrumente GmbH Inks Beatles Deal

Sep 24, 2021

Patrick Starrr Launches Fashion to Figure Collaboration

Sep 24, 2021

Highlights

WildBrain CPLG Announces New Licenses for Harvard and Yale

Aug 24, 2021

The new deals include apparel, home goods, accessories and more.

Eastern Michigan University, Gen.G Announce Esports Summer Collab

Jul 22, 2021

Eastern Michigan University is partnering with e-sports organization Gen.G for a summer program.

OneTeam, Altius Sports Partners and INFLCR Join Forces

Jul 06, 2021

The three have teamed to create and distribute educational resources.

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OneTeam, Opendorse to Help College Athletes With Licensing

Jun 29, 2021

Partnership designates OneTeam as the exclusive group licensing partner of Opendorse.

Tokyodachi Mascot Mania Underway

Jun 26, 2021

Voting, consumer products and more are included in the launch.

The Comfy, CLC Announce New Program

Mar 09, 2021

Several collegiate brands will be featured on The Comfy beginning this fall.

Cambridge University Plans Euro Expansion with Plus Licens

Feb 24, 2021

The University of Cambridge – via commercial rights subsidiary FME– has appointed Plus Licens as its licensing agent for Europe, bar the U.K.

Ohio State University Tries on HanesBrands

Feb 11, 2021

The global apparel manufacturer will deliver an assortment of brands to Buckeye students, alumni and fans through a six-year...

Alife, Champion, Urban Outfitters Team for HBCU Merch

Feb 10, 2021

The ad campaign is inspired by HBCU homecomings and features HBCU alumni.

The Ohio State University Gets Plush

Nov 03, 2020

Uncanny Brands has teamed with OSU for a line of plush player figures.

UCLA Brand Collection Goes Down Under

Aug 28, 2020

The university is expanding its presence in Australia with a new branded collection.

New Bear on Campus: Pull&Bear Launches UCLA Fashion Pop-up

Nov 06, 2019

Pull&Bear brings its interpretation of UCLA fashion and lifestyle to the campus.

Long Overdue: Fair Compensation for College Athletes in the Works

Nov 05, 2019

NFLPA Teams with NCPA to advance group licensing rights for college athletes.

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