Belle & Boo Signs Licensing Deal with Michael Miller Fabrics

Fabrics to be made available in the U.S. market with four annual collections.

April 28, 2022

Belle & Boo

U.K. children's brand Belle & Boo has signed a licensing deal with U.S.-based Michael Miller Fabrics. Four collections each year will be distributed via the American firm.

The collections will be marketed as “Belle & Boo Out to Play” and will complement international online sales of the brand’s organic cotton fabrics via BelleandBoo.com.

The first in the series called “Seaside and Sandcastles,” will enter stores in spring 2023. Featuring the eponymous Belle, a little girl who is never seen without her bunny friend Boo.

“It’s a world of friendship and fun, balloons and rainbows, princesses, knights and mermaids. It was created to spark imaginations, ignite dreams and allow children to be children,” says Kate Shafe, co-founder, managing director, Belle & Boo. “The first collection reflects this, conjuring the feel of sand between your toes while you sew with this beautiful collection of seaside-inspired designs.”