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Battersea Announces Appointment of New Licensing Manager

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Warren Traeger has previously worked with Dogs Trust, an animal welfare charity.

Animal welfare charity, Battersea, has announced the appointment of Warren Traeger as its new Licensing Manager, responsible for growing licensing revenue and working together with its appointed licensing agent The Point.1888.  

Traeger previously worked at Dogs Trust in a corporate development role and joins Battersea with many years of licensing experience across retail, licensor and licensee roles. 

“It is an absolute privilege to join Battersea, with its rich heritage dating back to 1860, as well as global awareness through ITV’s Paul O’Grady’s For the Love of Dogs,” says Traeger. “I’m really looking forward to working with the team at The Point.1888 and meeting many existing and new licensees at BLE (Stand C201) to share the exciting plans and opportunities through becoming a Battersea licensee.” 

The group has ranges of stationery, cards, calendars and dog beds launching this year. With 13 licensees now on board, the roll out of additional products across homewares, gifts and pet products is set to expand in 2022.  

“We’re delighted to welcome Warren on board with the Battersea brand licensing program at what is such an exciting time for our industry,” says Rosanna Cousins, retail manager, The Point.1888. “The success of the ice cream last year is proof that consumers love the Battersea brand and want more ways to engage with it and I cannot wait to work with Warren and the rest of the team on new products.”  

Battersea is exhibiting at Brand Licensing Europe.  Be sure to register here!   

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