Australia’s design, lifestyle and FMCG-licensed brand extension agency Asembl has announced the appointment of Wendy Garth to the newly created position of brand and licensing director – design.
“I am really excited to be joining Justin and the Asembl team to drive the growth of the fashion and design division,” says Garth. “Asembl continues to lead the way in new and innovative licensed brand extensions for a number of widely recognized international and local brands, so I am looking forward to working with the team on the Fleur Harris brand and significantly establishing it in the licensing space both here in Australia and globally.”
Wendy will drive the development of the agency’s “Fashion and Design” division which launches with the global representation of Australian artist and creative collaborator Fleur Harris and will bring with her more than 20 years in the creative, design, fashion and licensing industries.
“Joining forces with Asembl is the perfect next step for the Fleur Harris brand,” says Fleur Harris. “I am excited to be working with such a highly experienced team to help me reach new audiences and explore new product categories in a way that maintains the integrity of my brand and its objective of making the world a more beautiful place.”
With a history of working for clients and global brands with Warner Bros. for 13 years, Wendy has experience driving revenue and engagement across retail channels, digital platforms and consumer experiences. In her role for Asembl, she will steer the development of Fleur Harris’ designs into new product categories while also strategically extending and catapulting Fleur’s footprint around the world. She will also manage upcoming client licensing initiatives locally and globally.
“I am thrilled to announce the appointment of Wendy Garth to brand and licensing director – design,” says Justin Watson, managing director, Asembl. “Wendy boasts enviable experience across design, creative and licensing which makes her an extremely valuable addition to our Asembl team. As we enter our 6th year specializing in fashion, lifestyle and FMCG-licensed brand extensions, I am excited to be adding Fleur Harris to our client portfolio. As a much-loved artist and creator of wonder and whimsy, Fleur Harris as a brand lends itself to incredible local and international licensing opportunities and we very much look forward to seeing Fleur’s work across new product categories and building her licensed opportunities across the world.”