Global art and cultural IP licensee, Artistory, continues to grow its U.K. team with the appointment of Caroline High, of Caroline High Consultancy.

Caroline is an established brand licensing expert with 20 years' experience working with a wide range of brands around the globe, including preschool, entertainment, lifestyle, heritage and movie. Having previously worked at Boat Rocker Studios, Fremantle Media and Warner Bros., Caroline brings experience in developing licensing and retail strategies across a range of categories, leading on global toy and publishing deals, launching soft lines and apparel collaborations and DTRs with major retailers and managing agencies across EMEA and Australasia.

“Having worked with Caroline previously, I’m thrilled to have the opportunity to work together again at Artistory,” says Natasha Dyson, co-founder and licensing director, Artistory. “A huge part of Artistory’s business is creating unique and exclusive designs, so having someone with Caroline’s creative vision joining the sales team is a big win.”

Working on brands such as Thomas & Friends, the DC Comics portfolio, Harry Potter and The X Factor, Caroline has an in-depth knowledge of the licensing industry and most recently developed licensing strategies for preschool shows, “Love Monster” and “Dino Ranch,” negotiating the master toy, publishing and soft lines rights with partners and agents across North America and EMEA. Caroline will play a key role in the U.K. team to secure licensing deals using Artistory’s latest designs inspired by artwork and artifacts from the archives of its partners including the National Gallery, London; Brooklyn Museum, New York; Museum of Fine Arts, Boston; National Palace Museum, Taipei and Dunhuang.

"Having recently set up my own consultancy I am delighted to work with Natasha and the team at Artistory and I am looking forward to working on the licensing strategy for their engaging portfolio and bringing their designs to market in new categories,” says Caroline High.