ARTiSTORY Secures Global Licensing Rights for the Thyssen-Bornemisza National Museum

Art and cultural licensing agency ARTiSTORY has added Spanish museum to its clientele.
License Global

March 29, 2022

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ARTiSTORY

ARTiSTORY has partnered with the Thyssen-Bornemisza National Museum in Madrid, Spain to build their global licensing program.   

The Thyssen-Bornemisza National Museum joins cultural partners for ARTiSTORY including the Museum of Fine Arts, Boston; the National Gallery, London; Brooklyn Museum, the National Palace Museum, Taipei; and Dunhuang Culture & Tourism Group; China. 

One of Madrid’s “Golden Triangle of Art” museums and located in the main boulevard of the city, the museum holds more than 1,600 paintings. And showcasing artworks including Italian, Dutch, German and English artists ranging from the 13th to 20th centuries.  

“I’m very pleased to have signed our first Spanish Museum, giving us two European, two American and two Asian cultural sites within our portfolio,” says Natasha Dyson, co-founder, licensing director, ARTiSTORY. “The Thyssen-Bornemisza National Museum adds dozens of new modern artists for our creative teams to be inspired by, expanding our range of early 20th century

art, among many more iconic masterpieces. We look forward to working together, bringing these works to a range of product categories.” 

Vincent van Gogh, Edgar Degas, Berthe Morisot, Édouard Manet, John Singer Sargent and Paul Cézanne are just a handful of the artists seen in the museum. Key art movements including the Renaissance, Expressionism, Impressionism and Cubism shine brightly among fine examples of medieval art from the likes of Jan Van Eyck and Albrecht Dürer. 

The Thyssen-Bornemisza National Museum is no stranger to licensing and has created a wealth of licensed collections over the years, with Swatch and Winsor & Newton, among others.  

“For the Museo Nacional Thyssen-Bornemisza this partnership with ARTiSTORY above all represents the chance to make its great masterpieces of painting internationally known beyond its own walls and galleries and thus reach the largest number of people, and also to establish contacts with potential collaborators in the design field,” says Ana Cela, head, Museo Thyssen’s Book and Giftshop. 

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