Artistory, MFA Boston Pair for Global Licensing Program

The partnership gives Artistory access to nearly 500,000 works of art at the Museum of Fine Arts.

August 27, 2021

Artistory is expanding its client portfolio with the Museum of Fine Arts, Boston (MFA.)

Launched in January, Artistory aims to extend the reach of its cultural partners to engage a global audience via a licensing program with international retailers, manufacturers, direct-to-consumer brands and online retailers.

Artwork from Katsushika Hokusai, Wassily Kandinsky, Piet Mondrian, Alphonse Maria Mucha, Paul Gauguin, Claude Monet and Paul Cézanne will be some of the sources of design inspiration for Artistory's annual themes of design assets, including patterns, prints, icons, stories and immersive experiences.

"At the MFA, we believe in the power of art to bring people together and foster cross-cultural understanding," says Debra LaKind, senior director, intellectual property and business development, MFA. "Our mission includes reaching beyond the walls of the Museum by pursuing collaborative opportunities to share our diverse collections with worldwide audiences. Artistory is uniquely positioned

to help expand the MFA's global presence in creative and engaging ways through storytelling and merchandise, bringing art into the consumer's everyday life. We are thrilled to be working with the team at Artistory ."

The program reflects Artistory's "Artefacts to Merchandise" work and extends beyond storytelling content through hybrid / digital exhibitions and immersive experiences, each supported by narratives for their targeted audience. Supported by Sinofaith IP Investment Company (SIPIC), an entity that uses a unique "IP+Investment" business mode, Artistory aims to build a genuinely global powerhouse and ecosystem of art, cultural and science-related IP.

"We at Artistory are very pleased to have signed this iconic American institution," says Yizan He, co-founder, chief executive officer, Artistory. "Having worked with Debra at the MFA previously, I know first-hand what incredible artworks we will gain access to and the beautiful designs our in-house creative team can produce."