Van Gogh Museum Announces Collaborations

The Van Gogh Museum has announced several partnerships with brands to collaborate on new products including WonderFold stroller wagons, a Shoe Palace collection, Secrid wallets and Just Dutch dolls.

Shoe Palace Partners with Van Gogh Museum 

Shoe Palace has partnered with the Van Gogh Museum for a special collection. The foundation for this brand collaboration centers on the shared emphasis on creativity, unique expression and cultural impact. 

The Shoe Palace x Van Gogh Museum collection is inspired by the importance of mental health, which is an important and relevant topic for both brands. The exclusive pieces in the line use dark and light colors to reflect the highs and lows of the journey and express how the path of mental health is never linear. A total of 38 styles have been created by the Shoe Palace team, including T-shirts, tops, knit fleece, pants and outerwear inspired by Van Gogh’s masterpieces and his use of color and light.  

Shoe Palace is a premier retailer of athletic and lifestyle footwear, apparel and accessories. It is known for its exclusive releases and top brand collaborations and offers its customers a unique brand experience online and in over 160 stores in the U.S.  

The Shoe Palace x Van Gogh Museum will be available this fall at Shoepalace.com. 

Related:Van Gogh Museum is On the Move

WonderFold x Van Gogh Museum

WonderFold, Van Gogh Museum Announce Collaboration 

WonderFold, a leader in stroller wagons, has collaborated with the Van Gogh Museum to launch a new line of wagon accessories featuring artwork from the beloved artist.  

WonderFold selected three Van Gogh masterpiece designs to symbolize family connection and the beauty of everyday adventure, both central themes for the brand. This collaboration allows parents and caretakers to connect with children on the go, painting their own adventures with accessories inspired by the art and life story of Vincent van Gogh.  

The new Van Gogh Museum collection will be featured across WonderFold’s best-selling selection of stroller wagon accessories, including carriage fabric, full-coverage canopies, parent consoles and rear basket fabric. With Van Gogh prints – Almond Blossom, Landscape with Houses and Sketches –  anyone can convert their WonderFold wagon into a work of art. These designs capture themes of nature’s beauty, home warmth and an adventurous spirit. 

Van Gogh, inspired by nature’s beauty, translated it into his art. This collaboration bridges his masterpieces with WonderFold’s products, creating emotional connections with families.  

Van Gogh’s Almond Blossom symbolizes new life, hope and growth, reflecting the parenting journey. Landscape with Houses echoes WonderFold’s support for families in daily outdoor adventures, while Sketches embodies the values of nurturing family relationships through life experiences. The images come to life on WonderFold’s accessory line in hues of blue, green and more neutral tones of black and white. 

This partnership not only celebrates Van Gogh’s artistic legacy, but also enriches the WonderFold brand, providing families unique and meaningful ways to enhance their everyday adventures. With these new accessories, WonderFold continues to innovate and inspire, blending art and functionality for families on the move. 

The collection will be available in September at Wonderfold.com. 

Secrid x Van Gogh Museum

Secrid, Van Gogh Museum Launch Branded Wallets

The Van Gogh Museum has teamed up with Secrid to create two mini wallets to complement the current art collection. The wallets can hold up to 10 cards and are designed, sourced and produced in Holland and assembled in local sheltered workshops. The wallets are inspired by “Almond Blossom” (1890) and Vincent’s Flowers – Bouquet, artwork specially created for the 50-year anniversary of Van Gogh Museum.   
Almond trees flower early in the spring, making them a symbol of new life. The painting was a gift for Vincent van Gogh’s newborn nephew. The boy was born on Jan. 31, 1890, and he was named Vincent after his uncle. Van Gogh was delighted to hear the news: “It does me, too, more good and gives me more pleasure than I could express in words.” He painted the blue sky very precisely around the branches.  

The detailed digital print on the finest leather shows how many different shades of blue he used, making this wallet a true art piece. 

Just Dutch x Van Gogh Museum

Just Dutch Dolls at Van Gogh Museum 

Lastly, Just Dutch, a global partner of the Van Gogh Museum, creates handmade dolls for children to explore the world playfully. When children immerse themselves in different roles and characters, it stimulates their development.  

Children can discover the story behind the paintings with variable outfits inspired by Vincent van Gogh’s most famous paintings. The changeable outfits are inspired by “Almond Blossom” (1890), “Sunflowers” (1889), “Irises” (1890), and last year, Vincent’s flower design was added to the collection.   
The Van Gogh Museum combined the flowers from seven iconic Van Gogh works to create this tribute to the artist. The artist’s love for nature is visible in all his painted flowers. In one of his letters, Van Gogh wrote, “I believe that at present we must paint nature’s rich and magnificent aspects; we need good cheer and happiness, hope and love.” (Vincent van Gogh to his sister, Willemien, Arles, September 1888).