V&A Heads East
V&A has signed a roster of new deals to bring its catalog to the Asian market.
Wonu has signed on once again for a third range of bedding in South Korea. The fall/winter line includes V&A microfiber bedding that celebrates the Arts and Crafts movement through pattern by William Morris.
Tea company Twinings has launched a limited-edition line of V&A gifts for the Chinese market.
New items feature classic William Morris designs such as the Strawberry Thief print in a set that includes a tea tin box and a mug. A tote bag is also available for purchase.
The collection is available now on both Twinings Weibo and WeChat platforms. Stationery brand Kaco has agreed to produce office stationery and business gifts that feature Arts and Crafts patterns across notebooks, pens, travel flasks and tote bags.
The line is available on WeChat, Weibo, Tmall and JD.com. Recently, V&A worked with Afilio brands to open its first experience-based store in China.