V&A Grows Licensee Lineup

British art museum extends its roster with homewares, stationery and more.

The Victoria and Albert Museum has partnered with four new licensees for a host of new products across multiple categories.

First, India Jane has signed on to create a range of decorative ceramics, soft furnishings and glassware. The 200-piece collection will include ginger jars, cachepots and tabletop lamps as well as textiles and lacquer trays.

The V&A and India Jane collection will be available at India Jane’s flagship locations throughout London and key stockists will include John Lewis.

The brand has also partnered with Creative Tops for a range of V&A Alice in Wonderland tableware. The 10-piece line will draw from a 1918 Alice in Wonderland card game in the V&A Museum of Childhood’s collection and will feature small grosgrain tabs, a three-tier cake stand, mini tea pot, mini cake pedestals and more.

Next, Museums & Galleries has secured a license for V&A-branded greeting cards. The new range will showcase more than 200 cards and will complement the licensee’s gift stationery range. The new collection of cards and stationery will be available this April.

Finally, Samuel Lamont will develop a range of homeware products, including aprons, tea towels, oven gloves, gauntlets and shoppers.