Maximum Licensing will expand the Icelandic brand throughout the U.K.
EUROPE–Icelandic character lifestyle brand Tulipop has tapped Maximum Licensing to serve as its U.K. licensing agent.
The partnership will see Maximum expand the illustrated design brand into a variety of categories.
The appointment follows Tulipop’s recent expansion into the U.S. retail market as well as the opening of its flagship store in Reykjavik, Iceland. The brand is now turning its attention toward the U.K.