Netherlands campaign will feature the characters created by Kim Casali.
EUROPE – Toyota has partnered with J&M Brands and Minikim Holland for a new campaign in the Netherlands featuring popular “Love Is..” characters by Casali.
The campaign encourages Toyota owners to get their winter car check and yearly inspection done at their local dealer and where they have the chance to win prizes in Toyota’s License Plate Lottery.
“It was a natural fit for us to use the much-loved brand Love is… in this campaign. Our “For the Love of Toyota” campaign has benefited greatly from this iconic brand and brought our messaging home.”
“We loved partnering with Toyota on this campaign. Their campaign messaging was so well suited to the Love is… brand” says Monique Beck, managing director, J&M Brands. With all the negativity happening in the world, It’s great to see that such a well-known big car brand is using LOVE as the theme for their great campaign”