Tate Partners with ARTiSTORY for Global LicensingTate Partners with ARTiSTORY for Global Licensing
The collaboration will bring the Tate Museum’s artworks to consumer products and hospitality experiences worldwide.
January 29, 2025

ARTiSTORY, a leading innovator in art-inspired merchandise and experiences, has announced its collaboration with Tate, which includes the art museums, Tate Modern, Tate Britain, Tate St. Ives and Tate Liverpool. This partnership will enable ARTiSTORY’s licensees to access a wide range of artworks from Tate’s collections.
This effort marks a significant milestone in ARTiSTORY’s mission to celebrate and democratize art by making it accessible and engaging for audiences worldwide. By leveraging Tate’s rich heritage and iconic artworks, ARTiSTORY aims to inspire creativity and foster a deeper appreciation for art through thoughtfully designed products and experiences.
“Working with Tate is a dream come true for ARTiSTORY,” says Daniel Yizan He, founder and chief executive officer, ARTiSTORY. “This collaboration allows us to blend the worlds of art and commerce in a way that honors the integrity of the artworks while offering a global audience new ways to experience art in their daily lives. We are excited to bring these incredible pieces to life for various brands.”
“We are delighted to collaborate with ARTiSTORY to reach new audiences and provide fresh perspectives on our collections,” says Rosey Blackmore, director, brand licensing and merchandise. Tate. “This collaboration not only expands the accessibility of our artworks but also enriches the cultural landscape by creating meaningful experiences that resonate with art lovers and newcomers alike.”
The collaboration will enable consumer brands to create various products, including fashion, home décor, stationery and gift items, that capture the essence of Tate’s collection. ARTiSTORY’s licensees can also design location-based experiences, such as unique dining experiences, themed guest rooms, hotel suites and immersive travel destinations. Licensing collaborations like these allow visitors to engage with the stories behind the artworks in an interactive and immersive way, deepening their connection to art and history.
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