Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Sony Brings Famous Calligrapher to Japanese Eyewear CampaignSony Brings Famous Calligrapher to Japanese Eyewear Campaign
Famed Japanese calligraphist Juichi Yoshikawa has joined forces with Intermestic’s eyewear label Zoff for a major adverting campaign in Japan.
License Global
April 19, 2018
1 Min Read
Sony Creative Products, Yoshikawa’s global agent, brokered the deal.
The new campaign, dubbed Eye Am a Hero!, includes three commercials and attempts to encourage consumers to feel empowered, motivated and transformed through their optical frames.
The campaign began airing in February to coincide with the launch of Zoff’s spring collection.
Read more about:
SonyAbout the Author
You May Also Like
Latest Insights
Sponsored Content
Sponsored Content
Dec 2, 2024
