License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Sony Brings Famous Calligrapher to Japanese Eyewear Campaign

Sony Brings Famous Calligrapher to Japanese Eyewear Campaign

Famed Japanese calligraphist Juichi Yoshikawa has joined forces with Intermestic’s eyewear label Zoff for a major adverting campaign in Japan.

Sony Creative Products, Yoshikawa’s global agent, brokered the deal.

The new campaign, dubbed Eye Am a Hero!, includes three commercials and attempts to encourage consumers to feel empowered, motivated and transformed through their optical frames.

The campaign began airing in February to coincide with the launch of Zoff’s spring collection.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish