The two-week loyalty promotion with Unilever, featured a set of custom-designed SmileyWorld mugs as a giveaway.
EUROPE–Unilever and Carrefour partnered for a recent retail promotion that featured an exclusive line of bespoke SmileyWorld mugs for consumers who purchased more than €15 of Unilever products.
Created in partnership with European promotional agency Xpect, the promotion took place at 45 Carrefour Hypermarket and 450 Carrefour Market stores across Europe and saw 100,000 SmileyWorld mug sets handed out over a two-week period.
“We are thrilled to have partnered with Unilever for this Carrefour loyalty program which rewarded their customers with the gift of happiness in the form of bespoke Smiley mugs,” says Lori Heiss-Tiplady, vice president of brand strategy, The Smiley Company. “The success of the cross-sell promotion illustrates the perfect fit between the world’s happiest brand, SmileyWorld, and Unilever’s range of products which help families create a happy home.”