SmileyWorld Apparel Heads to China

Retailer Selected to feature Smiley apparel in 1,600 stores.

SmileyWorld has joined forces with Bestseller Fashion Group China to launch a new apparel range in Bestseller’s Selected stores in China.

The new Selected x Smiley collection will feature the Smiley face with a minimalistic style and includes sweatshirts, graphic tees, pattered polos and Smiley-embossed dresses.

To complement the collection, Selected has also launched a promotional video to be shared across digital platforms.

The Selected x Smiley collection will launch in Selected’s 1,600 retail locations this year.

Bestseller is one of China’s leading fashion retailers, operating more than 6,800 stores in more than 300 cities. The fashion retailer also hosts a range of brands including Jack & Jones, Only, Vero Moda and Selected.