Smiley Readies for Back-To-School | License Global

Smiley Readies for Back-To-School

The Smiley Company is continuing a number of partnerships with European licensees and has added more for the back-to-school season.

Lannoo Graphics in Benelux, Groupe Alpa in France, Herlitz in Germany, Sportandem in Spain and Stationary Team in The Netherlands will develop BTS lines that include rucksacks, pencil cases, pens, folders, lunch boxes and notebooks, designed with themes ranging from camouflage to floral to animal prints for tweens, teens, boys and girls.

New licensees Eurocom in Slovenia, Proburo in Russia, CNT Bags in Brazil and Umur in Turkey join the program this year.