Smiley Partners with C&A in China

C&A will feature branded t-shirts, dresses, footwear and more.

SmileyWorld has partnered with retailer C&A to launch a number of apparel ranges in its stores in China.

The retailer will now offer a complete range of men, women’s and kids’ apparel including denim, t-shirts, sweatpants, shirts, dresses, footwear and a full range of accessories.

Each collection will also feature Smiley’s popular logo, all-over prints, reworks of the Smiley icon and other unique designs created in the Smiley Studio.

The collection is now available at all C&A locations in China.