French collaboration will kick off a series of collaborations throughout 2017 as well as take the emoticon brand back to its roots.
Smiley has partnered with Laulhère to develop a range of branded berets ahead of its 45th anniversary next year.
The new collection will feature classic placements of Smiley’s eyes and mouth on yellow, blue and black berets. The line will also pay homage to the brand’s French roots.
In addition to the headwear collection, Smiley will be launching a series of collaborations throughout 2017, which Laulhère will kick off with a launch party, Jan. 19, at their new Paris store.
The Smiley-branded berets from Laulhère are now available at retail.