Smiley Inks New Stationery Deals


The Smiley Company has added a series of new partners in the gift and stationery categories.

Cardelicious is adding a range of oyster-cardholders to its existing line of greeting cards; Hoptimist is bringing its springy toy to the U.S. and Pan-Europe; Suzycard, a subsidiary of Herlitz, is launching its SmileyWorld slogan-led greeting cards collection in Germany, Austria and Switzerland; Pyrogiotchi is bringing its latest collection of indoor fireworks to the G/A/S region as well; and Pink Paws Stickerz has released a new sticker set and album pack in the Nordics, Germany and the U.K. territories

“As a brand, we’re happy to see that our partners continue to develop new collections and ranges using our updated style guides,” says Daniel Jay, marketing director, The Smiley Company. “From a marketing perspective, to see additional growth in new territories, our footprint is expanding and the brand becoming more recognizable with every new launch.”