Smiley Goes Back to School in Germany

Following a 2013 collaboration, SmileyWorld has again partnered with Herlitz, now part of the Pelikan Group, for a new range of back-to-school products.

This season’s line includes rucksacks, pencil cases, folders and notebooks designed across three different themes–Rock & Roll, featuring musical instruments, Lucky Star with bold musical symbols and stars and Happy, featuring a variety of colorful smiley expressions.

The collection launched at select retailers in Germany last week and is also available on