Salvador Dali Gets Licensing Agent

Artist's iconic works will now be represented by All American Licensing.

V.S. Marketing has appointed All American Licensing to represent the artwork of surrealist Spanish artist Salvador Dali.

All American Licensing will develop a line of branded merchandise focusing on the Dali collection titled, "el triomf i el rodoli de la Gala I en Dali.” The products will include apparel and accessories, home décor, furniture, electronics, audio and video accessories and social expression.

The "el triomf i el rodoli de la Gala I en Dali” collection of artwork was created in 1961 and includes 44 separate items. The work reflects Dali’s dreams, memories, fantasies and people who influenced his life and work.

“We are excited to work on licensing the Salvador Dali masterpieces because he is one of the most recognizable artists in the world,” says Don Rothwell, partner, All American Licensing. “The collection of extraordinary artwork will give the licensing partners the opportunity to have fun and stretch their creative juices and imagination and develop an amazing array of products that will bring freshness and excitement to the marketplace.”