RHS and Roma Reveal Nursery Products Collection

The Royal Horticultural Society (RHS) has announced a partnership with Roma Prams, a designer and manufacturer of a wide range of nursery products ranging from strollers and travel systems to children’s toys and ride on boards. 

For this collaboration, Roma will develop a collection of baby products and toys using the RHS logo on the products and packaging and RHS-supplied designs for the color fabric elements of the products.  

“This collaboration is about giving families a range of nursery products that is not only practical, affordable and sustainable but looks wonderful – and thanks to superb RHS-inspired designs that highlight nature and the natural world we’ve done just that,” says Molly Francis Coleman, managing director, Roma Prams, “We’re delighted to be partnering with the U.K.’s favorite gardening charity on such an inspirational and appealing range.” 

The prams include the Gemini double stroller and the Capsule 3, a compact, folding, super-lightweight stroller. There will also be a Taurus all-terrain travel system and a Libra Urban travel system, both of which offer all the key components and little accessories a parent needs. 

A baby carrier and a range of pram accessories are also included in this selection, while, for fun and play, there will also be a dolls’ pram, a dolls’ umbrella stroller, a dolls’ highchair and a dolls’ car seat.  

The travel systems and double pram will come with color packs that contain fabrics for the hood, harness pads and seat liners. These fabrics, all made with sustainable material, will use two designs based on artwork from the RHS Lindley Collections; an expanded range of designs will be developed after the initial launch. 

Supplying color packs makes it so that the basic pram can be reused for future additions to a family but accessorized with fresh fabric designs. 

The RHS/Roma range will be launched at the Harrogate International Nursery Fair in October when it will also be promoted on social media. Stock will arrive at retail in spring 2025. Distribution channels include the Roma website, Amazon and more than 180 independent retailers in the U.K. 

“We have long believed that a nursery products partnership would be an ideal venture if we could find exactly the right partner,” says Cathy Snow, licensing manager, RHS. “Now we have. The Roma x RHS collection will appeal to eco-conscious, nature-loving families, families that are looking for brilliantly crafted nursery products – or just families who like getting their young kids out and about in smart prams and pushchairs.”