The Public Zoo Goes to Tootsie Land


Licensing agencies Synchronicity and Valero Enterprises have joined forces to bring together Tootsie Roll’s candy brands and the art brand The Public Zoo.

The two companies will work together on a joint licensing program for the new brand, which features Tootsie Rolls, Tootsie Pops and Dots alongside characters like Hickup the panda, Mr. Eeh the hardboiled egg, Hopkido the bunny and Miso the hamster.

Synchronicity and Valero plan to showcase the new The Public Zoo in Tootsie Land brand at this year’s Licensing Expo, which is taking place June 18-20 in Las Vegas, Nev.