Precious Moments Licensing Program Expands to New CategoriesPrecious Moments Licensing Program Expands to New Categories

Under John Plys, chief executive officer, Precious Moments Family of Companies, the vertical brand has expanded into new product categories and distribution channels, generating renewed awareness and love from a younger female consumer base, broadening the reach of its core Precious Moments consumers and continue to open new opportunities for the brand and its fans.  

 In the past 18 months, Precious Moments Company has opened 24,000 doors to bring new formats to the young and young-at-heart Precious Moments consumer. 

Originating from Samuel J. Butcher's children's illustrations, Precious Moments gained global popularity through its porcelain figurines characterized by their signature teardrop-shaped eyes and inspirational messages. These figurines have become timeless collectibles, with Butcher's distinctive aesthetic conveying a universal message of loving, caring, and sharing. Its enduring appeal evokes a sense of nostalgia and emotional connection across generations. 

The M Zone, which has represented Precious Moments since January as its licensing agent in North America, has announced new licensing partners for the brand, driving growth and expansion into new markets. New partners include Jay Franco, known for its affordable home décor, which will introduce products that bring the brand's warmth and charm into homes. LA Rocks will design collections that incorporate the brand's imagery into stylish, wearable pieces. The Forecast Agency and Ripple Junction will create branded junior and women's apparel. Sweet Peas, known for its lifestyle apparel for kids, will offer a range of cozy and comforting clothing. Nature's Mark will develop a line of seasonal items, including candles and bath products. Wildflower Cases will produce a collection of specialty trend-driven phone cases.  

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The new products will launch later this year and into early 2025. 

"We're excited to have partnered with top-tier companies to deliver a highly sought-after product range to fans across the U.S.," says Jeff Fradin, co-president, The M Zone Agency. "Through these strategic partnerships, the new products will offer fans more ways to celebrate and connect with the Precious Moments brand they love.   

 "Sam Butcher's artwork has found a place in millions of homes worldwide," says Plys. "Today's young consumers are rediscovering this heritage brand, driven by nostalgia and a deep emotional connection. With its strong brand recognition and a loyal customer base, Precious Moments is perfectly positioned for continued growth and success in the years ahead." 

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The new partners will join Precious Moment's current roster which includes Aurora for plush items, Hamilton Bradford for continuity programs, Bentex for toddler and girls' apparel, Personalization Mall for personalized gifts, Rose Textiles for baby clothing and accessories, Everyday Kids for infant and toddler bedding, and Craftibly for diamond painting. Additional partners include direct checks and Harland Clarke for checks, Galway Decor for outdoor décor and Thomas Nelson for bibles.