The inspirational brand will celebrate its latest milestone with new products, special events and consumer promotions.
NORTH AMERICA–The Precious Moments Family of Companies is gearing up to celebrate the 40th anniversary of the Precious Moments brand in 2018.
To celebrate the milestone, Precious Moments will release a number of new products, ranging from traditional porcelain figurines to contemporary décor. Highlights include the “Blooming with Friendship for 40 Years” porcelain sculpture as well as the “Precious Moments Bountiful Blessings Eat, Pray, Love” collection, which features new Precious Moments kitchen and tabletop items such as a ceramic pitcher, bamboo trivet, oven mitt/potholder/wooden spoon gift set, canisters and more.
The company is also planning a series of special events, limited edition anniversary products and consumer promotions; however, further details have not been disclosed.
Founded in 1978, Precious Moments started as a small greeting card business. Today, the gift brand is known for its positive messaging and spiritual themes as well as its iconic porcelain figurines. The brand also adorns a variety of licensed products spanning books, apparel, plush toys, bedding, jewelry, watches and more.
“A 40-year-old brand that is still actively growing is rare in the business world, so it’s a wonderful thing to be a part of,” says Steve Kosmalski, chief executive officer, Precious Moments Family of Companies. “While our product assortment has changed through the years, the timeless messages of love at the heart of Precious Moments have remained steadfast and are as relevant today as they were when Mr. Butcher’s artwork first appeared on greeting cards in the late 1970’s. Our entire Precious Moments family is excited to celebrate this milestone, as we are acutely aware of how fortunate we are to be part of this dynamic brand as it continues to grow, adapt, and appeal to generation after generation.”