The new apparel line will also benefit the Guy Harvey Ocean Foundation.
GLOBAL–Perry Ellis International and Guy Harvey Enterprises have joined forces to create a collection of apparel featuring Harvey’s ocean-inspired artwork.
Dr. Guy Harvey is a Jamaican marine wildlife artist and conservationist. He is also a scientist and entrepreneur.
Under the terms of the deal, which will take effect in 2019, PEI will manufacture, distribute and market the Guy Harvey fashion collection–which includes men’s, women’s and youth t-shirts, performance fishing and resort wear, caps and visors.
PEI will also contribute 1 percent of revenue from the apparel to the Guy Harvey Ocean Foundation, which was founded by Harvey to help conserve the marine environment.
“The Guy Harvey brand transcends fashion. It is about the environment, the ocean, waterways, sustainability and art and inspires us to care about the ocean and its inhabitants. The versatile Guy Harvey apparel collection attracts consumers of all ages who are active both in and around the water,” says Oscar Feldenkreis, chief executive officer and president, Perry Ellis International. “Aligning ourselves with strong brands, like Guy Harvey, is core to our strategy of continuing to take important positions in niche markets. This will also open an entirely new specialty store distribution in the USA and worldwide.”