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April 6, 2018
EUROPE–The National Gallery Company has tapped fashion retailer White Stuff for a new clothing and accessories range featuring images of Vincent Van Gogh’s paintings that are housed in the National Gallery’s collection.
Licensing agency JELC developed the campaign with the National Gallery Company.
The 11-piece line was inspired by the artists iconic painting “A Wheatfield, with Cypresses and Long Grass with Butterflies” and includes dresses, scarves, pouches, mugs and more.
“It is a pleasure to have this new relationship with White Stuff. It has enabled us to reach out to the fashion market and to an audience that may not be familiar with our collection,” says Judith Mather, buying and merchandise director, National Gallery Company. “We are looking forward to having these exclusive items as part of our licensed range here at the National Gallery and sales through White Stuff platforms will help increase awareness”
The collection will launch in select shops and online this May. It will also be on display in the National Gallery shop for 12 weeks following the launch date.
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