The National Gallery, the fourth most visited museum in the world, has appointed JELC to develop an international licensing program for its collection of paintings.

JELC plans to develop products across a broad spectrum of categories ranging from paper products and home décor to health and beauty, outdoor living, homewares, gifts and accessories.

JELC will also collaborate with the National Gallery to expand its food and drink range, Delicious Art, which already includes fine teas, biscuits, chocolate, wines, Champagne and liqueurs, gift sets and a luxury hamper.