My Cat Pip Takes Off in the U.K.


JELC has launched a successful line of kids’ books featuring Over the Moon’s My Cat Pip design brand in the U.K.

The range, from Hodder Children's Books, includes search-and-find, sticker and a lift-the-flap book. Additional sticker activity books and doodle books are planned for later this year and spring 2014.

My Cat Pip has established a strong retail presence in the U.K. since it entered the licensing sector in 2009, with partners including Portico for greetings card and wrap and Aurora for plush.