MHS will expand both art brands into homewares, bedding and more.
NORTH AMERICA–MHS Licensing has partnered with artist Jim Killen and art brand Jetty Home to expand both brands’ presence across the home décor category.
Killen is known internationally for his wildlife and dog art, which MHS will aim to expand into categories spanning bedding, bath, home and garden décor, paper products, puzzles and more.
Meanwhile, Jetty Home creator Emily Wood is known for her beach living scenes. Most recently, Wood added new hand lettering techniques to her collection, which MHS will translate into home décor.
“While our proven art brands are very successful and continue to grow, we understand that newness is vitally important to manufacturers, retailers and ultimately the consumer,” says Marty Segelbaum, president, MHS Licensing. “These talented additions will not only provide fresh new content to our licensing partners but also expand our reach into new categories.”