Me to You has partnered with Matalan to introduce Tatty Teddy and Tiny Tatty Teddy apparel and gifts at the retailer.

To support the launch, the companies have participated in a raft of in-store promotions, online content, competitions and plush giveaway. As part of the activity, Tatty Teddy traveled to Wales to visit one of Matalan’s stores to meet and greet customers and pose for photos. Matalan is also creating special character zones to promote its new range of products.

Both companies are already working on plans for the spring/summer 2017 launch of Me to You womenswear at the retailer.