The campaign featured Smiley vinyl stickers, balloons, inflatables and more to promote the Nova 2 smartphone.
ASIA–The Smiley Company and Huawei have teamed up to create a marketing promotion to coincide with the launch of the new Nova 2 smartphone.
Walton Brown brokered the deal on behalf of Smiley.
The promotion, which took place in four Huawei stores across mainland China–Beijing, Shanghai, Wuhan and Chengdu–featured the outside store windows decked out with Smiley vinyl stickers, balloons and inflatables, all surrounded by positive messages.
Meanwhile, inside of Huawei, consumers had the opportunity to view phone displays as well as stickers for customers to take pictures with on the new Nova 2 smartphone selfie stations.