King Features Debuts Theo & Beau

King Features Syndicate is showcasing its new client, the digital brand Theo & Beau, at Licensing Expo this week in Las Vegas, Nev.

Featuring photos Jessica Shyba’s son Beau with the family’s new puppy Theo, the brand became an Internet sensation when the photos were first posted on Shyba’s blog, “Momma's Gone City.”??

The brand now boasts 460,000 Instagram followers and 33,000 Facebook fans, with a two-book children's collection starring the duo already in the works with a major publisher.

King Features is targeting children's apparel, accessories, backpacks, room décor, bedding, gifts and collectibles, calendars, plush and pet accessories for the brand.