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April 6, 2018
Cosmetics brand Kiehl's has teamed with the Norman Rockwell Foundation for a holiday partnership featuring Rockwell's iconic depictions of American life.
IMG represents the Norman Rockwell brand for licensing.
Kiehl's has released two limited edition Rockwell holiday gift set offerings–a crème de corps collection of co-branded creams and lotions and the Greatest Hits gift sets in a Rockwell branded box. Both feature Rockwell's artwork, "Young Love: Sledding."
All of Kiehl's profits from the collection (up to $100,000) will support Feeding America, which provides meals for families in need.
"We are thrilled to be partnering with an iconic brand like Kiehl’s to share Pop’s work with a new generation, especially during the holiday season," says Abigail Rockwell, granddaughter, Norman Rockwell. "His work truly embodies the values that he held close: family, community and the desire to live the American Dream."
The Norman Rockwell Foundation also recently partnered with Tylenol for a holiday ad that featured the artist's painting "Freedom from Want."
“As a company that was founded in New York City and whose products are made in America, Kiehl’s is thrilled to have built a relationship with the Norman Rockwell Estate," says Chris Salgardo, president, Kiehl’s USA. "Getting to know Abigail Rockwell and collaborating on packaging that features her grandfather’s iconic and historic artwork has been an incredible experience. We believe our iconic crème de corps body products and the partnership we have with the Rockwell Estate was the ideal marriage to help Feeding America.”
Read more about:IMG
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