JLG Expands Dena Designs into Handbags



Bag Studio is on board to extend the lifestyle brand into new categories.

Dena Designs has partnered with Bag Studio to create a collection of bags and travel accessories based on the Dena and Happi by Dena brands, in a deal brokered by The Joester Loria Group.

The extensive line will include handbags, small goods, accessories, carry-on luggage, travel bags, pet carriers, lunch bags, backpacks and computer/tablet cases. The range will also highlight the brands’ florals, patterns and geometric designs on individual items as well as in sets.

Each piece will also include a “gift” with each purchase, such as a coordinating wallet, cell phone holder, key fob or personal pouch.

Additionally, the new collections will be promoted via social media and influential blogger features.

The upcoming collection debuted at the 2017 New York Accessories Market Week last February and is slated to launch exclusively later this spring at one retailer, which will be announced at a later date.