JELC Signs First Lindy Smith Deal

JELC, the global licensing agent for the sugar craft artist and lifestyle brand Lindy Smith, has partnered with Allan and Bertram for a 2015 calendar featuring Smith’s designs.

The calendar, which will arrive at retail beginning this September, will feature photographs of some of Smith’s most creative cake designs.

The is the first licensing deal for the Lindy Smith brand, which JELC is now planning to extend into kitchenwares, picnicware, food gifting, confectionery, stationery, greetings cards and soft furnishings.

Smith's distinctive mix of patterns and color palettes form the basis of the brand’s style guide.

“It was very important for the distinctive style and the enormous global awareness of the Lindy Smith brand that any imagery associated with it should accurately reflect that style, and do so to the highest possible standard,” says Janet Woodward, joint managing director, JELC. “Allan and Bertram has done justice to a true British design classic. This calendar is both a useful gift and a work of art in its own right.”