JELC to Rep iDoo-B-Doo

Independent licensing agency JELC has signed on to represent the new girls’ brand concept iDoo-B-Doo.

Targeted to girls ages 3 to 7, the “make-and-create” brand has also released a comprehensive style guide, has a TV series in development with Flix Facilities and already features a series of illustrated stories.

JELC will introduce the brand to potential licensees and retail partners in the coming months with an initial focus on greetings cards, arts and crafts, publishing, homewares, stationery and apparel. The first licensed products will be available in the U.K. later this summer.

“We have worked with many original brand concepts but none quite like iDoo-B-Doo,” says Janet Woodward, joint managing director, JELC. “It’s a winner not only for its illustrations and writing, but also for the way it brings together creativity and positive thinking in a brand that has massive potential appeal to little girls, their parents, gift buyers and, we're certain, many licensees.”