iDoo-B-Doo Gets Greek Agent

Independent licensing agency JELC, which represents global licensing for the new make-and-create brand concept iDoo-B-Doo, has appointed JTL licensing to serve as the Greek sub-agent for the brand.

JTL will work with JELC to develop a brand strategy designed specifically for the Greek market.

The initial licensing focus for the brand is on greetings cards, arts and crafts, publishing, homewares, stationery and apparel, with initial product hitting shelves in the U.K. this summer.