Work of '80s street artist to be featured on men's and women's apparel.
Haven Licensing has developed a new fashion range featuring the work of 1980's street artist Keith Haring that will debut at the Australian department store Myer this month.
The Keith Haring brand is managed by Artestar, which Haven represents for licensing.
The collection will span multiple categories in Myer’s Miss Shop and Men’s Youth departments, under their Miss Shop and Kenji brands. At launch the range will include t-shirts, tanks, skirts, sweatshirts, dresses and leggings.
“Consumer demand for high fashion collaborations with design- and art-based brands continues to grow in Australia and New Zealand, which is in line with the trends we see internationally,” says Yvonne King, director, Haven Licensing. “We are thrilled to be partnering with the youth departments of Australia’s leading department store Myer. It’s an exciting first step for our partnership with Artestar and their portfolio of incredible artists, and we look forward to announcing more fashion and specialty capsules in the coming months.”