Global Pursuit Takes On Cuipo


Global Pursuit has been appointed to represent Cuipo, the international lifestyle brand dedicated to preserving the rainforest. 

Global Pursuit will serve as the brand’s licensing agent in the U.S. and key territories throughout Asia including Greater China, South Korea, Southeast Asia and India. 

At present, Cuipo encompasses three sub-brands: Cuipo Roots, a boutique apparel and accessories line; Cuipo Kids, a children’s apparel and accessories line; and Cuipo Water, a bottled water brand distributed regionally throughout the Western United States.

The Cuipo model combines green education, brand activation and product licensing to raise awareness about the rainforest and deforestation. For every Cuipo product purchased, consumers can enter a produce code at the company’s website, which is redeemed to save one meter of rainforest.

“The founders of Cuipo devised an incredible model that combines good corporate citizenry, eco-friendly product lines that offer strong consumer appeal and an opportunity to reduce the carbon footprint of companies and individuals in such a way as to protect and preserve natural resources for generations to come,” says Cynthia Money, president, Global Pursuit. “We look forward to developing a comprehensive licensing program for Cuipo and are eager to introduce the Cuipo brand to potential sponsors and licensees in the U.S. and territories throughout Asia.”

Cuipo already has a presence in more than 70 categories ranging from Sprout biodegradable watches and SIGG reusable bottles to Gund plush toys and Enesco giftware and home décor items.