One Entertainment to grow the famous artist’s brand in North America.
The Frida Kahlo Corporation has appointed One Entertainment as its licensing agency in the U.S., Mexico and Canada.
One Entertainment will now work with select manufacturers and retailers to develop and launch products in categories such as apparel, stationery and gifts.
The first Frida Kahlo product lines are slated to launch next spring.
“We are excited to work with One Entertainment,” says Beatriz Alvarado, international affairs, Frida Kahlo Corporation. “They blend careful brand management qualities with a deep knowledge of the Mexican and U.S. Hispanic markets. We are confident this collaboration will help bring the work and values of Frida Kahlo to new generations.”
“Frida Kahlo is a true national treasure for all of Mexico,” says Alex Altamirano, managing partner, One Entertainment. “We feel honored to have been selected to represent such an iconic figure, and feel a great sense of responsibility in carrying out the vision set by the Frida Kahlo Corporation.”