Finnish Stationer Picks Up New Brand

Finnish stationery and gift licensee Karto Oy has signed on to create a new line for the preschool brand Deer Little Forest, created by illustrator Jo Rose.

The three-year agreement will feature the Deer Little Forest woodland cast on postcards, greeting cards, stickers and journals.

In the U.K., a range of cards featuring the brand was launched in April at Paperchase, the property is also being developed as a picture book series for 3- to 6-year-olds that was presented at the Bologna Book Fair in March.

All rights for Deer Little Forest are being managed by Koko Media.