Pink Chillies has joined forces with Fashion U.K. to create a range of clothing and apparel for the elephant-based character brand.

Pink Chillies was the winner of Brand Licensing Europe’s 2012 License This!  competition for new creative concepts, and will showcase its new offerings at Licensing Expo this June 17-19 in Las Vegas, Nev.

Born out of a love for elephants and wildlife, each named character has a special power and represents an endangered species and/or environmental issue. Ten percent of the brand’s sales profits are donated to related species/environmental charities.

“Teaming up with Fashion U.K. means our products and environmental messages will be seen by a global audience,” says Suzanne Till, founding director, Pink Chillies. “This is the next step in the Pink Chillies story.”