Emoji Ties Up New Apparel Collection

Edward Crutchley is on board to feature the popular emoticons in a new range of apparel.

EUROPE–The Emoji Company and fashion designer Edward Crutchley have joined forces for a collection of apparel inspired by the brand’s well-known icons.

Bravado, the brand’s European licensing agent, brokered the deal.

Unveiled at London Fashion Week Men, the collection includes imagery from Emoji’s catalog of more 7,000 icons, patterns and stickers.

The new collection marks the second collaboration for the brand within the luxury market and will be available this fall/winter.