The Emoji Company has partnered with Ferrero to launch a collection of Kinder Joy confectionery treats featuring collectible Emoji toy figurines.
Bavaria Media, The Emoji Company’s agent, brokered the deal.
Under the terms of the partnership, Kinder Joy treats will include 48 different collectible and functional Emoji figurines. The partnership will also be supported by an extensive online and offline marketing campaign including TV advertisements and augmented reality features in the “Magic Kinder” app.
“The Kinder Joy partnership covers territories with a population of more than 2 billion people,” says Marco Hüsges, chief executive officer, The Emoji Company. “The collaboration with Ferrero is one of the most exciting and global promotions for the Emoji brand and marks a pivotal milestone in our strategy to expand our presence in the FMCG sector."