Emoji Scores a Sweet Deal with Ferrero

The Emoji Company has partnered with Ferrero to launch a collection of Kinder Joy confectionery treats featuring collectible Emoji toy figurines.

License Global

June 3, 2018

1 Min Read

The Emoji Company has partnered with Ferrero to launch a collection of Kinder Joy confectionery treats featuring collectible Emoji toy figurines.

Bavaria Media, The Emoji Company’s agent, brokered the deal.

Under the terms of the partnership, Kinder Joy treats will include 48 different collectible and functional Emoji figurines. The partnership will also be supported by an extensive online and offline marketing campaign including TV advertisements and augmented reality features in the “Magic Kinder” app.

“The Kinder Joy partnership covers territories with a population of more than 2 billion people,” says Marco Hüsges, chief executive officer, The Emoji Company. “The collaboration with Ferrero is one of the most exciting and global promotions for the Emoji brand and marks a pivotal milestone in our strategy to expand our presence in the FMCG sector."

Read more about:

The Emoji Company

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like