The new line of drinkware, lunchware and more will be targeted toward kids, tweens and Millennials.
EUROPE–The Emoji Company, in partnership with Bravado, has partnered with Zak Designs for an assortment of products featuring its well-known icons.
Under the terms of the agreement, Zak Designs will launch a variety of branded drinkware, lunchware, seasonal gifts and special event items targeted toward kids, tweens and Millennials.
“At Zak U.K., we want to extend our tradition of exceeding people’s expectations of the products they use to eat and drink with every day and we are very excited at our new partnership with Emoji–The Iconic Brand,” says Chris Howard, Zak U.K.
The new product range is set to debut in the U.K. this year.
“We are happy to team up with Zak U.K.,” says Marco Hüsges, chief executive officer and founder, The Emoji Company. “Quality and value, along with innovation and unique products, are the key mantras of Zak’s product range development within everyday drinkware and lunchware, seasonal gifts and special event items, which will mirror the way consumers engage with their favorite characters.”