The Emoji company and Chessington World of Adventures in the U.K. have teamed up to launch a six-week campaign featuring souvenirs, activations and more this July.
Bravado, Emoji’s U.K. licensing agent, brokered the deal.
Launching in mid-July, the new campaign will highlight the Emoji brand across daily giveaways, exclusive souvenirs and a special trail. Additionally, several fan-favorite icons will be available for meet-and-greet opportunities around the park.
“The collaboration with Chessington is the kick off to a global brand activation strategy,” says Marco Hüsges, founder and chief executive officer, The Emoji Company. “We want kids and families to experience the world of Emoji outside of the digital space.”
Additionally, to celebrate the campaign, Tesco’s F&F will launch a collection of Emoji-themed children’s apparel. The retailer will also offer visitors a “kids go free” to Chessington special with any purchase throughout the summer.